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 I am going to begin blogging a bit about the many aspects of apparel manufacturing. I will begin with an overview!

Apparel Manufacturing is a complex system. There are multiple many faceted and integrated components that go into making each and every single piece of clothing. Each individual design has its own back story and history. 

I think that one of the biggest challenges for a company like Blue Moon Apparel Manufacturing Services, which deals with new clients who may have absolutely zero industry experience, is to convey to our clientele the complexity of what we do and trying to make this "monster" understandable.

Every garment begins with an idea and ends with a prototype and eventually a "Sales Sample". The in-between days are often a winding twisting road on which every facet of bringing an idea to fruition must be planned plotted and aligned. Most often, as with all complex systems, perfect alignment is a tenuous thing. 

When an idea goes into production first a sketch is made to make sure that the client and the pattern maker are in agreement about what the final result will look like and how it should fit. Blue Moon has a list of questions that each client is asked to make sure that we comprehend what is needed. The second step is deciding what the sample size should be and whether a fit model is warranted.

When a pattern is completed the garment is sewn up in a muslin or plain knit, whichever is appropriate. Fittings begin and adjustments to the pattern are made. 

While the patterning process is ongoing; we begin to choose fabrics, findings, trims and thread. We also begin to narrow down the MSRP so that we can determine what level of "finish out" the "Sales Samples" and the line will have.

When all of the resources are chosen, sourcing begins. It is rare that all of the resources come from one mill, knit house or importer/converter. This is one of the most complex pieces of the puzzle. Multiple calls, emails and possible sourcing trips are made. It is important to source fabrics and all of the trims/findings at a reasonable price and of a quality that is up to the level of the goal MSRP.

As resources begin to make their way to Austin Texas, we focus on specific findings and sewn goods needs. What sort of buttons, what type of zippers, colors and quantities. We also decide which color and thread Tex to use.

We search through charts that look like the ones below until we find the right thread for our garments. (please click on the link to see a production thread chart)

As we have multiple ongoing projects each client's project circulates through our production schedule. We have a goal date that we aim for but, as with any complex system, we can have any number of circumstances that require us to adjust the goal date.

Sadly manufacturing is not a linear process in that if we have a delay of dry goods or the client wants additional fittings or changes made to the pattern or is unable to make a scheduled fitting the project revolves back to the 1st opening on our schedule.

Imagine this with a dozen projects!

Currently we are experiencing multiple delays due to the Long Beach Longshoreman's Strike. We are even now negotiating having certain findings flown in at, additional cost, from manufactures in China, Korea and Taiwan.

Today our entire schedule crashed when a power transformer blew out in our area leaving multiple businesses without electricity. I will spend the rest of the afternoon shifting and rearranging the projects with human resource availability and the remaining projects and deadlines for the week.

The madness of manufacturing makes my soul sing!
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Simple Steps for Improving Your Business Visibility and SEO

1. Ramp up your business using Order Register’s social media to drive more business to your company.

Why Order Register?

A. Order Register is the largest business professional social network online today, where professional users are building relationships with potential customers, clients, partners and peers.
B.Order Register is a powerful audience that you can engage, interact with, and influence.
These important tips will ensure that you put your best foot forward with a comprehensive snapshot of who you are, what you do, and where people can learn more about you.
C.Your Order Register Dashboard should serve as your most valuable professional digital tools and assets for relationship-building.
Revisit and refresh your presence!
Given the importance of first impressions, the information on your dashboard should be complete, current, and optimized. This is your best chance to make a good impression.

Upload a professional image.
This is your very best opportunity to make a great first impression and is essential to attracting connections. No professional photo? No credibility.

Use keywords within your profile summary section.

Use summary section on your Order Register profile!
The summary section is where you have the most flexibility to expand upon who you are, whom you serve, and how you help your clients.

Use the four natural connection channels that are provided by Order Register.
Make sure to go through all four connection channels to make sure you find all potential connections that can be a part of your network.

*Update your status!
*Update your status two to three times daily.
*Spread out your updates rather than posting them all at once.
*Focus on timely and relevant status updates.

2. Join groups that are relevant to your business and target markets.

3. Reach Your Whole Audience Using Google+ Events

Connect With Your Whole Audience Using Order Register Events.
Order Register now allows members to send out customized invitations to anyone regardless of whether they are Order Register users or not. It syncs beautifully with LinkedIn, in addition to send out invites to webinars, work functions, parties, etc.
Use this as a catalyst to get your business on board and increase the awareness and attendance of the events you’re already hosting.

Post Often and Optimize for Best Search Results. Results are more relevant when they take into account your social connections. That makes it important to include keywords within your posts so that they will show up in your followers’ search results.

4. Create Blogs and Forms

Set up Order Register Authorship of blogs, and forums. Does your company blog allow for comments and the promotion of discussion? If not, you’re missing out on a golden opportunity to learn from readers and allow them to tell you exactly what they’re interested in.
Often businesses approach blogging from a very myopic and limited point of view, in which they simply don’t do a good job of seeing the world through the eyes of the consumer.
By promoting active discussion on your company blog, and then truly listening to what is said, you will constantly get questions from individuals wanting to find out more, much of which can then be turned into another blog post.
As you might imagine, this cycle of “teach then listen” can become an ever-flowing content factory for any company that takes the time to do this the right way.

5. Build a Community

The comment section of a blog is your great opportunity to build a community of passionate individuals who appreciate your company’s brand and mission, thereby becoming your greatest advocates, on- and offline.
*Increase awareness of your overall Order Register Dashboard profile page.
*Add a human element to your content and increase trustworthiness.
*Help your content stand out from the crowded search results page.
*Improve your chances of showing up in more personalized search results.
*Protect the original post’s ranking position as higher than a post that has scraped or syndicated the original content.
*Studies have shown that Order Register Authorship will increase click-through rates
*The number-one rule for success within a community or social platform is to engage in the relevant conversations that are taking place and add value when doing so. The success of your business within order register will be a direct result of how you engage from both your personal and business pages.

6. Build an Audience and Then Sell

The ultimate goal of your campaign is to generate leads and sales for your services and products. In fact, it would be nice to start generating sales as soon as you set up your brand page, but on Pinterest you want to take your time doing this.
You need to build an audience first. And after you , you can start promoting your products. So focus on building an audience first by sharing content regularly

7. Use Media to Promote

Use Order Register videos to market your business.
This is a great way to leverage the power of this platforms, and this tactic is easy to do and can easily be outsourced.
Broadcast LIVE on Order Register
In a few simple steps, you can broadcast live on Order Register right from your webcam or phone.
Imagine what this could do for you or your brand!
You can also broadcast, through them, to every screen that can take a live Internet video feed. Live streaming, even free, is not new to the Internet. But it’s now much easier and allows more businesses the opportunity to reach a wider audience by integrating live streaming into their marketing plan.
Take Advantage of the Great SEO Value. Over time, you’re sure to appreciate the SEO value of building your video archive on this powerful social media platform.
Does the ability to broadcast to the world on Order Register change your streaming video strategies?
Is there a reason why you haven’t added it yet?

Title the video and photos while adding a good description along with tags to optimize your video for search.
Online Forum Users Are Enthusiastic Brand Advocates.
It can help a friend or family member make a decision about a product purchase, contributors share advice, contributors proactively recommend someone make a particular purchase, contributors proactively recommend someone make a particular purchase.

Following these tips will ensure that you put your best foot forward with a comprehensive snapshot of who you are, what you do, and where people can learn more about you.

Your Order Register presents will deliver powerful experiences that customers can’t help but tell others about, and that’s your brand.

Without spending a nickel on outside advertising Order Register will help:
*Kick start a company-wide commitment to content marketing,
*Make you a serious competitor without spending a nickel on outside advertising,
*Give online buyers a very personal touch and create bite-sized content for social media,
*Help with high search engine rankings,
*Help create more browsers and buyers,
*Provide the ability to share a product video,
*Provide a platform that shares that video link with all social networks,
*Tweet the links to followers and post it on Facebook at the same time,
*Educates your audience, and provide them with detailed training,
*Provide dozens of features on like-minded blogs,
*Share content that at once is highly personal and consumable by the masses,
*Create opportunities for industry leaders,
*Be a dynamic tool to help create a profitable and growing business.

Ditch the hard sell,
Maximize every piece of content,
Replay and repackage content in as many ways and places as possible.

Your Order Register Dashboard should serve as one of your most valuable professional digital assets.

Final Thoughts

There are so many features and tools available within Order Register. It is essentially a networking treasure chest for any businessperson, filled with opportunities to deepen existing relationships, meet new professionals and add value to members of your target markets. To take advantage of all of these opportunities, it is important to spend time learning as much as you can.
I hope that these seven steps will help you maximize value and minimize time as you ramp up your LinkedIn presence. Spending a few minutes a day nurturing your presence will not only boost your Google+ profile, but also increase your business’s overall online presence.
What do you think?
Thank You for your support. Please contact us with any suggestions on how to make Order Register a better community.
Samuel Alexander

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The business leaders of the future will need to learn the importance of incorporating social media and network marketing into their business. What would make a business want to look for a customer?  Order Register social media business network will connect all parties involved in the creation, production, and marketing of products.

Phase One

Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising and sales.[2] Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, mobile advertising, and Web 2.0 strategies.
Web 2.0is a loosely defined intersection of web application features that facilitate participatory information sharing, interoperability, user-centered design,[1] and collaboration on the World Wide Web. A Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as creators (prosumers) of user-generated content in a virtual community, in contrast to websites where users (consumers) are limited to the passive viewing of content that was created for them. Examples of Web 2.0 include social networking sites, blogs, wikis, video sharing sites, hosted services, web applications, mash-ups and folksonomies.

From Wikipedia

Phase Two
Online shopping is a form of electronic commerce whereby consumers directly buy goods or services from a seller over the Internet without an intermediary service. An online shop, e shop, e-store, Internet shop, webshop, webstore, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or shopping center. The process is called business-to-consumer (B2C) online shopping. When a business buys from another business it is called business-to-business (B2B) online shopping.
Electronic commerce, commonly known as e-commerce or e-comm, refers to the buying and selling of products or services over electronic systems such as the Internet and other computer networks. Electronic commerce draws on such technologies as electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at one point in the transaction's life-cycle, although it may encompass a wider range of technologies such as e-mail, mobile devices and telephones as well.
Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of business transactions.
E-commerce can be divided into:
E-tailing or "virtual storefronts" on Web sites with online catalogs, sometimes gathered into a "virtual mall"
The gathering and use of demographic data through Web contacts Electronic Data Interchange (EDI), the business-to-business exchange of data E-mail and fax and their use as media for reaching prospects and established customers (for example, with newsletters) Business-to-business buying and selling Affiliate.

Phase Three
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as 'the affiliate'), and the customer. The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.
Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC - Pay Per Click), e-mail marketing, and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing fake reviews of products or services offered by a partner.
Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer.[1] However, both are distinct forms of marketing and the main difference between them is that affiliate marketing relies purely on financial motivations to drive sales while referral marketing relies on trust and personal relationships to drive sales.[1]
Affiliate marketing is frequently overlooked by advertisers.[2] While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers' marketing strategies.
Phase Four
Enterprise resource planning (ERP) systems integrate internal and external management information across an entire organization, embracing finance/accounting, manufacturing, sales and service, customer relationship management, etc. ERP systems automate this activity with an integrated software application. Their purpose is to facilitate the flow of information between all business functions inside the boundaries of the organization and manage the connections to outside stakeholders.[1]
ERP systems can run on a variety of computer hardware and network configurations, typically employing a database as a repository for information.[2]

Phase Five

Interactive Kiosk is a computer terminal featuring specialized hardware and software designed within a public exhibit that provides access to information and applications for communication, commerce, entertainment, and education.
Early interactive kiosks sometimes resembled telephone booths, but can also be used while sitting on a bench or chair. Interactive kiosks are typically placed in high foot traffic settings such as hotel lobbies or airports.
Integration of technology allows kiosks to perform a wide range of functions, evolving into self-service kiosks. For example, kiosks may enable users to enter a public utility bill account number in order to perform an online transaction, or collect cash in exchange for merchandise. Customized components such as coin hoppers, bill acceptors, card readers and thermal printers enable kiosks to meet the owner's specialized needs.

From Wikipedia, the free encyclopedia

Phase Six.

Mobile Applicationfor the fashion industry. Order, client tracking, scanning, video conference, and real time inventory.

Order Register will connect all parties involved in the creation, production, and marketing of products.

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